Available Now!
Generation We: The Power and Promise of Gen Z
By: AnneMarie Hayek
There are moments when the normal flow of time catches, hesitates, and shifts direction.
Now, at this critical juncture, a new generation is coming of age and demanding a reckoning: Generation Z. Three billion strong, they’re at the center of the most pivotal issues of our time, from reimagining how we live on our changing planet to enacting a new mandate for racial equity. The following decade will bring unparalleled change, with Zs shaping the path ahead.
This generation has a voice—and force—that’s united, unprecedented, and still unacknowledged.
In Generation We, cultural and generational expert AnneMarie Hayek joins forces with thousands of Zs to tell their powerful story—one that impacts all of us. From new ideas on capitalism, politics, and climate change to education, gender, race, and work, AnneMarie explains how Gen Z thinks, what they envision, and why we should be hopeful. Zs are not naïve idealists. They’re hardened realists with a bold vision for how we can transition, re-create, and progress. Generation We is your invitation to see the future they will create as it’s unfolding.
Want to better understand Gen Z and what it means for you, for your organization, for us as a society?
We are at an inflection point and poised for change; things are not going back to how they were, and Zs are already leading the trajectory on what our future will look like. They’re evolving our cultural norms and priorities and upping the ante on what is required from our corporations and governments. They’re changing the conversation and how we think about the climate/sustainability, capitalism, gender, diversity/inclusion, politics and work. As leaders in business, education, government, or even as parents, we need to listen or we will be left behind.
Find Out the Truth About Gen Z
Most of what has been written about Gen Z is superficial. We spent the past four years interviewing and collecting data from thousands of Zs across the world…
1000+ Hours of Research
Access to team of 100+ Gen Z Ambassadors
Proprietary data on what Zs really want (in climate/sustainability, gender, diversity/inclusion, fashion, food + many more topics)
Custom speaking and/or advisory
Modules (prepared or custom)
Facilitated Gen Z GroupChats (webinars)
48-hour turn-around on custom research questions
we’re passionate about sharing this learning.
You ready for this? Have a question? Interested in working together?
About AnneMarie
AnneMarie Hayek is a cultural consultant, generational expert, and social agitator who deeply understands society’s evolutions. She founded and leads two companies, Global Mosaic and ZSpeak, with a passion for navigating the cultural movements shaping our world. AnneMarie and her team of experts have advised the world’s largest companies, organizations, governments, and presidential candidates for more than twenty-five years. She has a graduate degree from the University of Chicago and previously served as SVP and VP of Global Strategy at BBDO and Leo Burnett.